Communication Skills And Language Proficiency - 1546 Words

Field Experience AK is a nine year old ELL student in Mrs. Tobin’s fourth grade classroom. He was five years old and entering Kindergarten when his family moved to the United States of America from Macedonia. This means he’s been in the country for four years and he has received all of his formal schooling here in the United States, and as a result he has never learned to read or write in his native Macedonian language. AK speaks English at home with his mother, but she has a very distinct accent, which does affect some of her pronunciation of English words. This has helped him develop conversational English language proficiency or Basic Interpersonal Communication Skills (BICS) that are average for a fourth grader. However, he struggles with Cognitive Academic Language Proficiency (CALP) and his writing reflects it. His BICS level of proficiency for cognitive domain taxonomy is at the application level. His linguistic process level is communicating. AK’s BICS i nternal language skills (comprehension) are at a level where he understands the meaning of what he is listening to in informal situations most of the time. He also is able to read silently for basic comprehension as long as the text is not too complicated. His external language skills (production) in relation to BICS is he is capable to communicating with meaning, feelings, and intentions in social and highly contextualized situations. He can write in expository and creative formats though with basic language.Show MoreRelatedInterpersonal Communication Skills And Cognitive Academic Language Proficiency1608 Words   |  7 PagesDescribe basic interpersonal communication skills and cognitive academic language proficiency from your own understanding (1’). †¢ Interpersonal communication skills, for me is the ability to speak to one another in a form that will allow us to exchange ideas, thoughts, information and emotions. If I had to explain this form of communication in one word I would say â€Å" Chat† this is because in a chat you are to swap and discuss a topic that is either important to you or the listener, or about somethingRead MoreThe Main Stages Of Second Language Development Essay891 Words   |  4 Pagesmain stages to second language development. BICS is Basic Interpersonal communication skills, they are language skills which are needed in a daily basis to interact socially with others. BICS is basic interpersonal communication skills. It is the most basic form of communication and relies on gestures, facial expressions and body language to enhance or support the meaning of words (Brown-Chidsey and Bickford, 2015). BICS can take between 2 and 4 years to achieve. These skills are the ones which areRead MoreDisadvantages Of Japanese English Proficiency823 Words   |  4 Pagesoften said that Japanese English proficiency is not high especially in communication skills such as listening and speaking abilities in comparison with other non-English native countries. The report of EF Education First (a global language training company), EF English Proficiency Index, which was made from the results of nearly 5 million adults test takers from 60 non-English native countries, ranks Japan as 26th out of 60 in average level of English pro ficiency in 2013(EF EFI, 2013, pp5-6). TheRead MoreExplain The Differences Between Bics And Calp1081 Words   |  5 Pagesinteraction in second language acquisition. 3. What is the role of a student’s primary language proficiency in second language acquisition? 4. Define Specially Designed Academic Instruction in English (SDAIE). Explain the goals and objectives and instruction features of this framework. (10 points) 5. 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Too many of our ELLs are often disproportionately placed in special education programs, which may be considered a challenge faced by both general and special educators. But what about the underrepresentation of ELLs in the gifted and talented programs? It seems as though general educators struggle to provide theseRead MoreTeaching Learners Develop Their Students Oral Proficiency Essay1334 Words   |  6 PagesThe materials, activities, exercises, and digital tools in the project can help Chinese EFL teachers develop their students’ oral proficiency. In addition, with authentic learning materials and speaking practices, the project is designed to help English learners develop their communicative abilities. English teachers in China may refer to this curriculum in designing their own lessons for oral practice. English teachers in China can find some inspirations from this project when they want to useRead MoreOnline Classes Vs. Traditional Classes949 Words   |  4 Pages Thus, this type of education has been widely used in second language classes to improve language learners. Unlike in the past, in our modern world, a range of language classes are created to provide students with the necessary skills to enhance language proficiency with two distinctive types of classes: online and traditional. Various studies have been conducted regarding whether or not traditional classes support language proficiency more than online ones. The argument often used by opponents of

Learning Skills A Unit 5 Lesson 8 - 1400 Words

Semester A Unit 5 Lesson 8 Introduction and Objective With the incredible amount of information at your fingertips, you can learn more about almost any topic. Once you find that information, though, how do you analyze it and apply it to your understanding of concepts and texts? In persuasive texts, it is important to understand the facts and opinions, but if you find other information, how can you apply this to the persuasive text you are studying? Today s lesson objective is: Students will be able to interpret information presented in diverse media and formats and explain how it contributes to a topic, text, or issue under study. Take a moment to think about this objective. In the last lesson, you learned how to search for new information on various subjects. Once you find that information and analyze it, how do you use your new knowledge to interpret the main text you are studying? You’ve learned a lot about determining the central idea and finding supporting evidence. Would the learning skills you have used to do these things help in explaining how new information contributes to the text you are studying? What other learning skills might help you? 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Marketing Organizations Can Make Connected â€Myassgnmenthelp.Com

Question: Discuss About The Marketing Organizations Can Make Connected? Answer: Introduction This essay is about the integrated marketing communications strategy of Carmans Fine Foods for re-launching its Muesli business. Carmans began its journey 20 years back and since then, the Company has carved for itself an enviable position in the fine foods business. Headed by Carolyn Creswell, this Company came into being quite by chance. It so happened that when Carolyn heard that her employer was on the verge of selling his muesli-based business, she offered to buy it out for just AUD 1,000. She was just 18 at that time and was a student in a university. Over a period, she has built her business by focussing upon the core product of her company-muesli (Kaplan.2009). Currently, the product mix of Carmans Fine Foods comprises Muesli Bars, Porridge Oars, Crunchy Clusters, Protein Bars, Muesli, Nut Bars, Oat Slice, Bliss Balls etc. The Company is headquartered at Melbourne, Australia. Target Market When muesli was first developed, it was made up of toasted whole oats, nuts, fruit and wheat flakes. Muesli has fewer calories and less sugar than its close variant, granola (Kelly, 2016). The most obvious health benefits of muesli are that it regulates the digestive system and helps in weight control. It has also been found that muesli is an anti-oxidant and helps reverse aging. This substance also has protein and omega-3 fatty acids (Sutherland, 2013). The milk variants of muesli deliver protein. Given all these benefits, the target market of muesli comprises (Bonigala, 2010): Professionals who are health conscious Diabetics School going children Obese people who want to control their weight University students Members of this target market consume different media and have varying media consumption habits. Most of these people live in big urban centres like Adelaide, Perth, and Sydney. Now let us understand the media habits of the members of this target group; Professionals who are health conscious- newspapers, magazines, digital devices, TV Diabetics- TV, digital devices School going children- Digital devices, TV University students- Digital devices, Newspaper Positioning Strategy Carmens Muesli-What a beautiful world Rationale- Since muesli is all about health, the positioning strategy should be about health. However, there is several other competitor brands like Kelloggs that also speak about health benefits. So to harp on just health alone would not position the brand effectively. Since Carmans Muesli delivers health tastefully, the positioning statement must talk about the twin benefits of health and taste in a holistic manner. The strategy should be talk about life as a whole and not just about benefits. This way, Carmans Muesli would acquire a larger than life platform and be at liberty to redefine the brand in future. When you describe life as beautiful, essentially you are encouraging all the unwell people to give another shot at leading a healthful life. There is a ring of optimism to this statement and it positions the brand on a plank of positivity, encouragement and warmth. People do not like to be told about health benefits in a direct manner; they consider it to be case of overselling (Stephens 2012). The positioning strategy of Carmans tries to smuggle the brand into peoples lives in a non-obtrusive manner. The word, beautiful means several things to several people. For an obese person, a beautiful world is one where she can slip into her favourite dress, easily. For a diabetic, this word represents an opportunity to eat her favourite dishes without fearing about blood sugar levels. For the permanently busy professional, a beautiful world is about meeting objectives without losing healthcare. So this positioning strategy is all about appropriating the beautiful world. Communication Goal The main communication goal of Carmans Muesli is to daily remind people of their health. Through, integrated marketing communication, the Company is trying to gently remind its target audience that life can be made even more beautiful by taking home a pack of Carmans Muesli. The main communication goal is further subdivided into several sub goals: Message retention goals Benefits comprehension goals Top of the mind awareness goals Recall of commercials goals Units purchased goals Footfalls into select retailers shops goals Each of these sub-goals is closely tied with the individual members of the media mix. We will see the nature of these connections in one of the subsequent paragraphs. Message Strategy and Execution Tactics While the main communication goal is the make people know that Carmans Fine Foods is all about a beautiful world, there are various strategies at work for achieving this goal. Integrated communication marketing strategies are not deployed round the year. They are used during a specific time period. Those periods can be related to: Falling market shares that lead to steps for establishing brand credibility Picking up sales in a particular market(Harris, 2015) If your target audience is spread across demographics like age, gender and profession then also the brand uses IMC. Sometimes, to occupy the top of the mind awareness, brands use integrated marketing strategies. To deliver an effective IMC, Carmens Fine Foods must cover the following steps; Identify a goal and understand the limitations for achieving it- The broad goal is here to convince people that the brand is about a healthy world. Limitations can be related to budgets or manpower issues. Typically, the biggest limitation is one about budgets. Defining target audience- This is a critical strategy. Target audience definition happens on two levels- primary audiences are those people who buy products and secondary ones are those that influence the purchase of those products (Stealingshare, 2017). How are you special- Brands need to identify their competitive strengths. How are they different from the competitors? How is your brand weaker than your rival (Joybynature, 2015)? Execution- No matter how big and creative is your idea, until it is executed well, you wont taste success. Many big companies simply fail because they lagged in execution. Plan Planning the entire process is of course the key to success. Draw up several scenarios while planning. Budgets- While budgeting is important, more important is how to work within the budgetary constraints. Going over-budget means bad planning and that further means not achieving the desired results. Monitor In terms of tactics, the following steps need to be taken by Carmens; Activate the sales and marketing teams, allocate responsibilities and delegate the authority. Inform and involve the retailers and other secondary audiences- It makes no sense to inform them a week before your marketing initiative starts (Fayram, 2015). Get the collaterals ready(Ferghuson,2011) Keep a sharp eye on the competition- It is probable that the competition may get a word about your marketing and sales strategy and thwart you by reducing prices. Be ready for Plan B in that case. Involve and partner marketing communication agencies- there are specialized agencies for special jobs. For example, a media buying agency is an expert in media related jobs. For direct marketing, Carmens will have to partner with a DM firm. Digital agencies-planning, buying or creative have their particular strengths and insights. Promotional Tools and Media Strategy Since the target audience is spread over multiple touch points, the strategy of Carmans Fine Foods is to use media judiciously. Let us understand the media strategy of the Company; Digital devices and platforms- Digital means different things to different people. For a young university student who is a fitness freak, digital would mean wearables like watches and other gear that track kilometres run, calories burnt, and number of heartbeats in a minute. Such kind wearables have a special chemistry with the wearer. Since the athlete trusts the stats displayed by his fitness watch, ads that appear on these platforms have also a ring of truth and credibility. There are other digital platforms as well like digital videos, news platforms, sports channels etc. Television is another important part of the media mix of Carmans Fine Foods. TV commercials deliver impact and carry a larger than life image for the audience. Press comprises magazines and newspapers. Press is important in the media strategy of the Company as this media is all about credibility. Of late, this media has been shrinking because of falling circulation as many readers have switched over to digital formats. Radio and Outdoor- These two platforms work closely with each other. Radio adds to the excitement of the brand. It also encourages consumers to contact the brand for immediate purchase. Outdoor media, on the other hand adds effectiveness to the radio ads which are targeted toward car drivers. When they see the same ads displayed on billboards and other outdoor media, recall of the radio ads is strengthened. Point of Sales- This media mix works for those consumers who are generally away from the media. Such consumers can be reached by displaying POS messages that encourage her to buy the brand without too much coaxing (Muesli, 2017) Events- Perhaps this element of the media mix of Carmens Fine Foods is the most interesting and rewarding. Events encourage potential consumers in a variety of ways and finally succeed in getting them to buy the brand. Events also help the user to try out the product real-time and this helps in establishing a physical connect with her (simconblog, 2017). Conclusion Carmans Fine Foods started out as a muesli-based business nearly two decades ago out of the conviction of its founder that health based foods are here to stay. However, the biggest worry of the founder was how to take the brand to the market which had other competitors like Kelloggs in the same category. After brainstorming on several possible solutions, it was concluded that rather than talking about the health benefits of the brand, it was preferable to dwell upon the world being a beautiful place. This positioning strategy made sense as it helped all the members of the target audience interpret the world in a different way. The next challenge was how to take this positioning statement to the TG (Wax Marketing Inc., 2015). An integrated marketing communications strategy was thought out and an over-arching communications goal was also formulated. This goal was further broken into several sub-goals. Each sub-goal was later tied to a specific media channel. The idea was to come up wit h a media mix that helped the Company on several levels. The IMC had several strategies and those strategies were further subdivided into various time bound tactics. Each specific media channel was chosen keeping in mind its uniqueness and its ability to deliver to the Company goal. 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(2015).12 Benefits Of Muesli That Makes The Perfect Breakfast.Available: https://www.joybynature.com/blogs/food-recipes/52564609-12-benefits-of-muesli-that-makes-the-perfect-breakfast. Last accessed 14th Sep 2017. Kaplan, M. (2009).Pushing muesli brand to the limits: Carmen's.Available: https://www.theaustralian.com.au/archive/business/pushing-muesli-brand-to-the-limits-carmens/news-story/ce5f8f9f9817009b747d54f2dc23b614. Last accessed 14th Sep 2017. Kareh, A. (2016).Seven Steps to a Better Integrated Marketing Communications Strategy.Available: https://www.forbes.com/sites/forbesagencycouncil/2017/03/16/seven-steps-to-a-better-integrated-marketing-communications-strategy/#e71c6dc7841c. Last accessed 14th Sep2017. Kelly, E. (2016).The 9 Benefits of Muesli That Make It a Great Breakfast Option.Available: https://www.healthline.com/health/food-nutrition/muesli-benefits. Last accessed 14th Sep, 2017. (2009).MUESLI.Available: https://muesli-marketing.blogspot.in/. 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